Razorbacks Bring Aboard North Carolina-based ISP for Multimedia Rights

by 7 on August 13, 2008

In one of the worst-kept secrets out of Fayetteville, the University of Arkansas — with KATV’s blessing, along with the station in remaining in the picture — will partner with ISP Sports of Winston-Salem, N.C., for packaging its multimedia for all sports programs.

UA athletic director Jeff Long, ISP’s chief executive Ben Sutton, and KATV general manager Dale Nicholson revealed plans of the partnership at KATV’s downtown Little Rock studios. A planned formal press conference to announce the endeavor was scrapped in light of the shooting earlier Wednesday of former State Senator and current Democratic State Party chairman Bill Gwatney, but all the parties made themselves available to discuss the particulars.

As part of the agreement, the UA will be guaranteed $73 million during the 10 years of the contract, will begins immediately. The $5.7 million that the contract will bring to the university in year one represents a 67 percent increase in media revenue generated last year. [read more]

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