Apparently, something in NWA called The Hog Sports Radio Network has a contract with the UA to carry Lady Razorback basketball. Recently, the radio station also got broadcast rights for NFL games.
This past Sunday, the radio station broke its contract with the UA and aired the AFC and NFC Championship games, instead of the Lady Razorback game. The UA is, understandably, pissed. The station's programming manager said the decision was made because he felt, probably correctly, that there would be more interest in the NFL games than in the Lady Razorback game.
I doubt the outcome of this is much in doubt, but I wanted to see the numbers. Had you been in NWA and without a TV or anything else to do this past Sunday, would you rather have listened to the NFL Conference Championship games, or to the Lady Razorback basketball game?
Here's the article, but you have to be a subscriber to read more than the first sentence:http://www.wholehogsports.com/news/2012/jan/25/radio-silence-steams-razorbacks-officials-20120125/